Microsoft Forced to Provide Free Windows 10 Security Updates in Europe, Stock Dips
Microsoft shares edged lower Thursday after European consumer advocates secured free Extended Security Updates for Windows 10 users in select markets. The unexpected concession to Euroconsumers group eliminates the Windows Backup activation requirement for critical patches, potentially denting revenue streams as the October 14 end-of-support deadline looms.
While the victory applies only to portions of Europe, the precedent-setting MOVE raises questions about Microsoft's global update monetization strategy. The software giant simultaneously faced scrutiny over Xbox Game Pass content adjustments, though details remain scarce.